When we think about online videos in business, we usually think about them in terms of how a company communicates its brand to the world. There are a lot of types of video content that we can leverage, but we usually don’t realize that they can be used for more than marketing, they are perfect for internal communications .
In this article, I’ll discuss why videos are such an important tool also for internal communications within an organization, as well as how you can go about using them correctly. I’ve broken it down into the following sections:
- Why use videos for internal communications
- Live action vs. animation
- Best types of videos
The production stage of video involves the filming process. It’s what happens after the creative brief and planning process has finished, and the videography team is finally ready to press record, and before editing.
Promotion and distribution
Why Use Videos For Internal Communications?
To begin with videos are naturally more captivating than other means of communication. A well produced video with a clear message is much more likely to grab people’s attention than an encyclopedia-like email message.
Ease of distribution
Thanks to today’s technology videos can be watched practically anywhere,at anytime. This allows organizations to circulate robust content at a moments notice. For example a business could choose to use video snippets for internal communications to train its staff on specific processes. These short snippets could then be scheduled so that they are delivered to each staff member at their most convenient time. This helps put everybody on the same page. Kind of like memos, except way more palatable.
For Events, Tradeshows, or Conference Invites
Videos can also be used to inform employees about upcoming events. For example, if your company is attending a world renowned trade show, it may be a good idea to put together a video about what the event is about and what the company is hoping to achieve by attending.
Using video puts a human touch behind the message. Including footage from previous events and getting coworkers involved in explaining the ins and outs of the event can go a long way in creating a sense of comradery.
One way to keep employees informed about new product releases or company updates is with video. A compelling video showcasing such a release is sure to remind everyone why their work matters.
Live Action vs. Animation
If you are asking yourself whether internal communication videos should be live action or animated the answer depends on a few factors like your budget, brand style, and message you’re trying to communicate. If the purpose is to communicate aspects of a company that involve employees then live action is probably the way to go.
If the purpose is to explain a new process, then animation may be the better fit. It will allow you to concentrate on the process itself without having to deal with the visual surplus inherent to live action videos. This means you’ll be able to narrow down your visual choices. This will allow you to address abstract concepts like arithmetic, percentages and perhaps even the passage of time through the use of simple animated techniques. The possibilities are endless.
I should mention that using a mix of both is also a possibility. In some specific cases it may be the best choice. For example, say there’s an up and coming release for the newest version of your SaaS product. A combination of coworkers introducing the product along with brief animated sequences showcasing its interface may be the best way to demonstrate its overall value.
Types of Videos To Use For Internal Communications
Now that we’ve discussed the merits of both live action and animated videos, it’s time to dig into the types of videos that can be used to facilitate communication within an organization.
How-to-Videos and Process Videos
These types of videos allow you to get into the nitty gritty of how to perform a specific task. Like instruction manuals, they are straightforward step-by-step guides to one or several undertakings. This is the type of video you want to use when you need your staff to get acquainted with a new set of tools or a particular process.
Explainer videos make things easier to understand. That’s what they are meant to do. An Explainer Video