Vidyard Expands Personalized Video and Video Messaging Solutions for Marketing, Sales, Customer Support

New capabilities help marketing, sales and customer support teams deliver a wide range of personalized customer experiences proven to stand out and boost audience engagement.

KITCHENER, Ontario – March 27, 2017Vidyard, the leading video platform for business, today unveiled its latest product enhancements to help marketing, sales and customer support teams drive greater engagement through highly Personalized Video

Personalized video is the a type of video where viewer details like names, titles, company names, and logos are incorporated in videos automatically, and at scale. Video personalization tools allow marketers to create large volumes of personalized content, typically from a source file containing the details of each individual video, and appending those details within the video for each individual. These tools also generate personalized thumbnails for all personalized videos. They provide a more cost-effective and scalable solution to creating personalized content en masse.

“>personalized video experiences. With its Spring 2018 update, Vidyard has expanded its Personalized Video solution to support personalized audio tracks as well as real-time personalization of video content to help marketing teams enhance website experiences and increase online conversion rates. Vidyard has also enhanced Vidyard GoVideo, its flagship video messaging app for sales and customer support, with Outlook and Zendesk integrations as well as a new reporting dashboard to track the adoption and impact of video across customer-facing teams.

With its Spring 2018 update, Vidyard has expanded its Personalized Video solution to support personalized audio tracks as well as real-time personalization of video content to help marketing teams enhance website experiences and increase online conversion rates.

“At a time when all of us are over-saturated with automated text-based communications, video is standing out as the best way to connect with customers and to build more personal relationships,” says Michael Litt, co-founder and CEO of Vidyard. “New types of video experiences, including Personalized Video and one-to-one video messaging, are taking this to the next level and helping our customers boost engagement rates and shorten deal cycles. We’re now making it easier than ever to deliver these personalized video experiences across web, inbound and outbound marketing programs, direct sales and customer support teams.”

New capabilities launched by Vidyard today include:

  • Enhancements to its Personalized Video solution to support dynamic, real-time personalization of video content on websites and landing pages as well as expanded support for audio personalization
  • Enhancements to its Vidyard GoVideo one-to-one video messaging app including new product capabilities and native integrations with Outlook and Zendesk
  • New Analytics and Reporting packages to help marketing and sales teams track the ROI of its video and the impact of one-to-one video messaging on its sales natively within Salesforce

New Personalized Video Capabilities Help Marketers Boost Conversion Rates

With personalized video, leading B2B, B2C and not-for-profit brands are already reaching new heights in customer engagement by literally bringing their viewers into the story. More than just a creative way to stand out, it’s helping them boost click-through and conversion rates on key outbound marketing campaigns and email nurture programs.

“People are always expecting a sales pitch, so we don’t try to be a wolf in a sheep’s clothing” says Aisha Ghuman, Director of Marketing and Field Enablement at Quorum. “Our holiday video was just that. A genuine thank you to our customers from Quorum. We’re a fun company and we let that shine through by showcasing our culture. And by leveraging personalized video from Vidyard, we saw a 93.5% click-to-open rate, with more than 80% of recipients watching all the way to the very end. We’ve never seen this type of engagement before! I truly believe people buy from people, and from that moment we went from a company they do business with, to real people – fun people – they work with.”

With added support for audio personalization, marketers can now deliver even more immersive video experiences that drive higher engagement by combining both visual and audible elements that are automatically personalized for individual viewers. And with Vidyard’s new real-time personalized video technology, marketers can surprise and delight website visitors with video content that is dynamically rendered with unique information such as their name, company name, company logo, industry and more. Personalized Thumbnail