Vidyard to Power HubSpot Video with Fully Integrated Video Solution for Video Marketing, Sales and Customer Service

HubSpot Video a new solution powered by Vidyard enables marketing, sales and service teams to easily create, share and track personalized and interactive videos directly within the HubSpot growth platform

BOSTON, Sept. 05, 2018 – Vidyard, the leading video platform for business, announced today that it will power the new HubSpot Video solution unveiled at INBOUND 2018. As a fully integrated video solution for marketing, sales and customer service, HubSpot Video offers seamless video hosting, in-video CTAs and forms, video analytics and personalized video messaging to help growing businesses connect with customers in more personal and authentic ways. The new solution is powered by Vidyard’s industry-leading online video platform and its flagship personalized video messaging app, Vidyard GoVideo.


“Video is the most powerful way to truly connect with customers and deliver the types of personalized experiences they’ve come to expect. But for most organizations, video remains difficult to create, impossible to track, and disconnected from the applications that drive their business,” said Michael Litt, CEO and Co-founder of Vidyard. “We’re solving these challenges today and are thrilled to partner with HubSpot because they share in this vision. HubSpot users now have access to the industry’s best tools for video hosting, video analytics, and personalized video creation throughout HubSpot helping them generate more business and deliver exceptional customer experiences.”


Video is the New Norm for Today’s Business

In recent years, the role of video has changed dramatically for many organizations. Once reserved for brand marketing and social media, video is now thriving as a better way to educate buyers, share customer stories and build more personal relationships throughout the entire customer lifecycle. In 2017, Vidyard’s B2B customers published 83% more videos on average compared to the previous year, while the number of organizations who reported the use of video within their sales team increased by 48%. The surging use of video is attributed to higher engagement rates and ROI compared to other forms of content and communications.

“Video helps businesses better connect with today’s audiences while creating a level of authenticity that is difficult to achieve with other forms of content. It’s no longer just about highly produced brand videos, people are gravitating towards authentic and personalized videos as a better way to learn and a more human way to connect with brands,” said Kipp Bodnar, CMO of HubSpot. “Through our partnership with Vidyard, we’ve equipped growing businesses with the tools they need to leverage video content and one-to-one personalized videos at every stage of the customer lifecycle right inside of HubSpot. It’s an important partnership that will bring immediate value to the HubSpot community.”


Today’s partnership announcement comes 1 year after Vidyard expanded its Technology Partner Ecosystem program with the introduction of its Vidyard GoVideo partner app. Leading marketing, sales and customer service technology providers rely on Vidyard to power integrated experiences for video hosting, video analytics and personalized video messaging. Vidyard is committed to helping business professionals access, create, share and track their videos from within the applications they rely on every day. For more information on Vidyard’s partner programs, please visit

HubSpot Video is now available for HubSpot Marketing, Sales, and Service customers at the Professional and Enterprise levels. To learn more about HubSpot Video, please visit

More Information:

About Vidyard
Vidyard is the video platform for business that helps organizations drive more revenue through the use of online video. Going beyond video hosting and management, Vidyard helps businesses drive greater engagement in their video content, track the viewing activities of each individual viewer, and turn those views into action. Global leaders such as Honeywell, LinkedIn, Citibank and Sharp rely on Vidyard to power their video content strategies and turn viewers into customers.

About HubSpot
HubSpot (NYSE: HUBS) is a leading growth platform. Since 2006, HubSpot has been on a mission to make the world more inbound. Today, over 48,000 total customers in more than 100 countries use HubSpot’s award-winning software, services, and support to transform the way they attract, engage, and delight customers. Comprised of Marketing Hub, Sales Hub, Service Hub, and a powerful free CRM, HubSpot gives companies the tools they need to manage the customer experience from awareness to advocacy. HubSpot has been named a top place to work by Glassdoor, Fortune, The Boston Globe, and The Boston Business Journal. The company is headquartered in Cambridge, MA with offices in Dublin, Ireland (EMEA HQ); Singapore; Sydney, Australia; Tokyo, Japan; Berlin, Germany; and Portsmouth, NH.

Media Contact:
Sandy Pell, Senior Manager, Corporate Communications, Vidyard


HubSpot Video compose window

Adding a video inside HubSpot is easy with HubSpot Video. Simply click the video icon within your compose window.


Customize style options with HubSpot Video

Customizing your video is easy with HubSpot Video. Simply choose a style and colour that fit your brand.


HubSpot Video Call to Action

Adding video calls to action are easy with HubSpot Video. Drive viewers to take specific actions from within your videos.

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Video is not just for marketing! Start using it across your business

Video is the New Norm for Today’s Business

In recent years, the role of video has changed dramatically for many businesses. Once reserved for brand marketing and social media, video is now thriving as a better way to educate buyers, share customer stories and build more personal relationships throughout the entire customer lifecycle. Which is why everyone at Vidyard is so excited for today’s announcement about the release of HubSpot Video powered by Vidyard!

Why are we excited about HubSpot Video?

Because we LOVE video.

It’s really that simple, we have always been dedicated to helping leading marketing, sales, and customer experience teams create amazing experiences for their audiences with video.

So by powering HubSpot Video, Vidyard we will be able to help power even more businesses to access, create, share, and track their videos from within their favorite CRM, HubSpot. It will allow them to easily unleash the power of video across their entire business from marketing and sales, to support and customer success.

It’s time to leverage video across your entire business

With the release of HubSpot Video, we wanted to help showcase how businesses can use video across their teams. So we’ve pulled together some amazing articles, guides, and of course videos to help inspire you with all the ways you can use video across marketing, sales, and support.

Marketing Teams

Whether you’re just dipping your toes into video marketing, or have hundreds and hundreds of amazing videos on in a video marketing platform your priority is about bringing in results to impress your leaders, generate leads, build pipeline and help close deals.

Here are 3 key resources to help you drive real business results with your video marketing:

1. Your Go-to Guide for Video Marketing Is Here!

  • We’ve compiled our Video Marketing Handbook as your one-stop-shop for everything from video production to optimizing and tracking your video’s performance.

2. The Most Effective B2B Video Types for Every Stage of the Funnel

  • You can’t be a one-video wonder in today’s marketing landscape. Discover the 8 key B2B video types and where to use them in your funnel

3. Using Video for Better Demand Generation: Why, What, How?

  • We explore how you can use video across a myriad of demand gen programs to help address your common demand gen challenges head-on and set yourself up for future success.

Sales Teams

Spammy tactics and spray-and-pray messaging evaporates trust and kills your credibility as a salesperson. Leveraging video in your sales cadence is a game-changing way to build trust, establish authenticity, and strengthen relationships with your buyers.

Here are 3 key resources to help you drive real sales results with video:

1. Adding Video to Your Sales Cadence: What, Why and How?

  • John Barrows & Morgan Ingram from JBarrows Sales Training cover best practices for how to use video in your sales cycle to optimize results and strengthen relationships with prospects.

2. 6 Mega Trends in Sales, SaaS, and Video from HubSpot’s Chief Sales Officer

  • After sitting down with Hunter Madeley, Chief Sales Officer at HubSpot, for nearly an hour by the toasty fire, there are 6 things he predicts about sales that absolutely blew our minds.

3. Prospecting with Video – Best Practices

  • In this episode of Vidyard Chalk Talks, we share the latest best practices for creating personal video messages, webcam or selfie videos, and screen capture videos that are proven to convert for inside sales and sales development teams.

Customer Success and Support teams

You can use video to introduce yourself, address support questions or requests, personalize your follow-ups, and send thank-you messages after a customer interaction or problem resolution.

Here are 3 key resources to help you engage with your customers and nurture ongoing relationships:

1. Top 5 FAQ’s About Using Video for Customer Support

  • Top support teams around the world have a not-so-secret weapon—video. By adding video to the post-sale customer experience, businesses are able to provide a personal touch and engage better with customers across their entire lifecycle.  

2. Crush Your Support Goals With Video

  • Marketers and salespeople have long known the explanatory power of video and it’s high time customer support businesses caught up. Why is video so impactful? Because it offers a higher informational throughput than legacy channels such as email, phone, or live chat.

3. How You Can Use Video To Enhance Your Customer Support

  • Find out how you can use video for customer support to enhance your approach and leave your customers feeling informed, satisfied and empowered to get the most out of their experience with your product or service!

So what do you think about video-enabled businesses? Are you excited about the launch of HubSpot Video? Are you currently using video across all of your teams? Tell us all about it in the comments below and let us know!

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6 Mega Trends in Sales, SaaS, and Video from HubSpot’s Chief Sales Officer

Recently, Hunter Madeley, Chief Sales Officer at HubSpot, sat down with our CEO, Michael Litt to discuss all things sales, SaaS, and video! They bantered for nearly an hour by the toasty fire, but since everyone likes things short and sweet these days, we figured we’d wrap up six of the biggest takeaways.

(But hey, if you have some time, check out the full recording at the end of this post!)

1. The purpose of sales and marketing continues to be on creating credibility, momentum, and trust

Although technology has changed the way businesses communicate externally, Hunter highlights how the ultimate goal of a marketing or sales organization has remained the same. This is to create initial credibility with a prospect, begin to build momentum by demonstrating the value that your product or service can provide, and ultimately ensure that trust is built across every interaction.


2. Technology gives teams the opportunity to develop personalized relationships at scale

Hunter stresses the importance of leveraging technology to create meaningful relationships at scale, and not simply spam a large audience in hopes of garnering attention. If a marketer or a salesperson uses technology effectively, they should ultimately be creating an unparalleled customer experience that is completely tailored to the needs of that prospect.


3. Effective sales teams should be open to trying any technology that creates more emotional connections

In order to be a truly successful sales organization like Hunter’s at HubSpot, it is crucial to be open to any new technology that enables team members to create more meaningful experiences for a prospect. If you are not open to trying new things, but your competitors are, then your sales organization is starting out disadvantaged – a tough fate when competition for attention is at an all-time high.


4. Storytelling through video is incredibly powerful, especially for video natives

Rather than trying to bring a story to life through highly descriptive text, why not show it through video? Hunter stresses the importance of using video to tell truly compelling stories that can be easily digested by a prospect. His example of searching for a how-to-video to fix his Jeep, versus reading a manual, highlights the movement towards watching versus reading in our personal lives as well! Plus, for the video natives that represent a large portion of the workforce today, creating and consuming videos from smartphones or computers is second nature.


5. Marketing automation + CRM + video = a win, win, win!

In order to truly understand every interaction a prospect has with your brand, it is crucial to have technologies that pair incredibly well to provide a full funnel view. This means understanding how a prospect arrives at your website, what content interested them, which videos they found most engaging, and what actions they are looking to take next. By having a complete understanding of their lifecycle, marketing and sales teams alike can deliver personalized experiences that guide their next step. After all, every prospect deserves the ‘white glove’ treatment!


6. Sales and marketing must work together, but don’t forget about the product team!

At HubSpot, their organization has evolved from a ‘smarketing’ focused business, to a ‘sparketing’ one (as Hunter puts it!) This means that they involve sales, marketing, and product teams in company strategy planning as everyone should have an equal seat at the table. For HubSpot, they are taking a product-led approach by which users are able to ‘try it before they buy it’: similar to what a neighbourhood bakery might offer new customers. After all, marketing can create pipeline, sales can turn these into opportunities, but it is the product team that must deliver in order to convert a prospect to a happy customer.


If you found these six points valuable but feel you want more, watch the entire interview between Hunter and Michael, and learn more about:

  • How storytelling has changed since Hunter started his SaaS adventure in 1998
  • Hunter’s coffee preferences
  • The future of marketing technology and the role it will continue to play
  • How video impacts the sales cycle from a process perspective


Interested? Of course you are! Check out the full interview below.




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Can’t get your target customer on the phone? Try video instead.


I knew the first day of college, sitting in my Managerial Accounting class, that one, accounting was not going to be easy, and two, I liked to talk way too much to be crunching numbers for the rest of my life. From then on, I decided to pursue a career in sales.

Today, I’m a dedicated and passionate inside account manager serving the first responder industry, working to grow HD Electric‘s presence in the industry while providing tools to allow First Responders to complete rescue and recovery efforts safely. There are four reasons I love my job. First of all, our products help save lives. Second, I get to interact with America’s heroes every day. Third, I am surrounded by a team that is just as passionate as I am. And, finally, I get to play with cool tools like Vidyard GoVideo.

I first encountered GoVideo about a year ago at a conference put on by the American Association of Inside Sales Professionals (AA-ISP). I work in a pretty traditional industry which has never really utilized inside sales. At the time, I was working on getting an inside sales team up and running at HD Electric, and I was selling to small utility customers across the US and organizations like electrical cooperatives. These organizations hate being sold to. They are really difficult to reach on the phone because they are out in the field all day. They may look at an email but probably won’t respond for a month or two.

So I found myself at the conference sitting in Vidyard’s session on video sales, looking for new ways to stand out while prospecting and selling. I remember the session leader was so pumped and passionate about the future of video, I left the session excited and convinced that video was the way to go. It would allow an inside sales person like me to engage customers who are not receptive to email or phone calls, in a new and more effective way.

I came back to the office fully fired up. I did a presentation for my boss and scheduled the call with  Vidyard. That conversation got my boss excited too. We both saw video as a great way to differentiate from our competitors who are using old-school sales methods and doing nothing new or exciting.

The only question was: given how behind the curve our industry is with technology, how would customers and prospects react?  We figured time would tell.

We began using GoVideo with our utility customers. It’s a traditional crowd and prospects are slow to respond, but we could tell from Vidyard’s analytics that people were watching the videos we sent them. It was allowing us to be more engaging, more personal and as a result, more successful in getting people’s attention. A good sign for sure.

I have since shifted over to sell a new product line for HD Electrics called the VWATCH, which is a personal voltage detector used by first responders—firefighters, EMTs and police officers—to find downed power lines.

Unlike our utility customers, these folks are very socially active. They have a lot of downtime back at the station and are constantly engaging with content. So video has been a great tool for reaching this market. I use GoVideo to do an introductory video and to go over quotes with prospects. It brings a personal touch that my competitors don’t provide. I use video to do a screen share and then walk my customer through options. This saves both of us the hassle of booking a 15-minute phone call and they can watch the video on their own time. Using Vidyard’s analytics, I can see when they viewed the video, then follow up to see if they have questions.

Here’s an example of one such video:


We do a lot of trade shows in our industry and we’re now using video for pre-show outreach to customers and to distributors, asking them to drop by to see us at the booth. When you have hundreds of leads to qualify after a show, video allows me to efficiently follow up with those prospects in a unique way.

Our products are quite simple to demo, but video allows me to efficiently do my prospecting. I actually recorded a video in my office, using a simulated powerline to demo our products, so I have something I can send out to customers at any time. I’ll also use GoVideo to send out videos that our marketing team has created or videos our happy customers have provided.

Here are some examples of my demo outreach videos:


Recently, we had a customer using our VWATCH product after a major storm to find a downed line. Firefighters loved seeing one of their own working with the product and the video went viral on social media. I used GoVideo to push it out to my prospects to keep the momentum going.

The tracking side of Vidyard is just great for following up with people because I can see who viewed the video, how many times it was viewed, and who shared it.

Our adventure with video is just beginning and so far it’s working out great. Recently my boss met with our leadership team to show them some of my videos and the feedback was really positive. I had members of the senior management team dropping by my office door to give me a high five.  

If you are thinking about working video into your sales process I’ll leave you with these tips:

  • Be enthusiastic. No one gets excited about a video of a person sitting at their computer talking in a monotone voice. No grumpy faces allowed!
  • Think outside the box. Check out Vidyard’s blog for some great ideas and don’t be afraid to get creative or try something different.
  • If you aren’t a decision-maker in your organization, don’t be afraid to let your enthusiasm for video show, and back it up with metrics. Our leadership team was blown away when we were able to show them that a fire station had viewed a video 30 times and forwarded it onto others. Show your boss why you are passionate, why it works, and arm yourself with case studies to prove your point.

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No Response? No Problem: Here’s How to Build Relationships with Video

You’ve called them, you’ve emailed, you’ve sent them a message on LinkedIn—and still there’s been no response. As salespeople, we’ve all been there. But now, using the power of video, we’re able to get our prospects to turn their heads. We’re not just reaching out with any old videos, either, but we’re making and sending videos tailored just for the person on the receiving end.

Why does it work?

People love feeling special.

Disclaimer: I’m not saying that every single video I send gets viewed. If that were the case, I’d be out of a job because everyone in sales would be using video for outreach already.

How to improve your sales outreach and build relationships with video

One of my colleagues sent her prospect a congratulatory video message when she saw on LinkedIn that the prospect and her team had just won a prestigious award. There was no ask in the video, just some gentle nurturing outreach. As a result, she responded positively and took a call.

After emailing a prospect about an event in Atlanta, another co-worker sent over a casual email to gauge his interest in doing more with his videos. Although the prospect wasn’t located where the event was, he mentioned that he would be interested in attending an event near their HQ in Tampa. He did a soft ask for a call, and it turned into an opportunity. Check it out:


Both of my colleagues have proven that video is suitable to use all over the deal cycle, from start to finish and beyond. Even if that first touch doesn’t gain any traction, keep going. If you notice something about your prospect that you think is worth talking to them about, reach out. Congratulate them on their funding, awards, wish them a happy birthday, or wish them a great vacation. We even did a 4th of July video for our prospects this year and got some great responses.

Have any thoughts or suggestions of other ways you can use video to build relationships? Comment below.

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Our Exclusive Video Lounge is Headed to INBOUND 2018

INBOUND (HubSpot’s yearly event) is right around the corner and we are beyond excited. This year’s celebration is “the human, helpful side of business” which is why Vidyard and IMPACT are excited to be hosting an exclusive video lounge at INBOUND this year.

The video lounge will have experts from HubSpot, Vidyard, and IMPACT to show you how you can use HubSpot + Video to better engage, qualify, and convert your buyers. It will also feature 4 exclusive presentations, that you can only watch in the lounge.

But don’t just take our word for it check out the video below for more info…


These sessions will be hosted by video experts exploring everything from “How to get going with Video” to “The Formula for Great Marketing and Sales Videos”.

Below we’ve outlined each exclusive session, and even added a way for you to add them to your calendar, so you don’t miss out.

It’s Time to Get Going with Video, But Where and How Should I Start?

When: Thursday, September 6 @ 10:30 AM ET

Where: Westin, Adam Room

Presenter: Tyler Lessard, Vidyard

You know you want to use video more effectively in your marketing and sales programs, but where to begin? What types of videos should you think about creating and how do you get started without blowing your budget? Join Tyler for an interactive discussion on how to get started with a video strategy that aligns with your business goals (and your budget).

Add to Calendar!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0];if(!d.getElementById(id)){js=d.createElement(s);;js.src=”;;fjs.parentNode.insertBefore(js, fjs);}}(document, “script”, “eventable-script”);

The Formula to Great Marketing and Sales Videos

When: Thursday, September 6 @ 11:45 AM ET

Where: Westin, Adam Room

Presenter: Zach Basner, IMPACT

Why are some companies radically successful with video, while others aren’t? More often than not, it’s not because of poor quality content, but lackluster delivery. But don’t be intimidated, you don’t need to be Steven Spielberg to delivery a great story! In this session we’ll share a simple, but essential formula for creating videos that will grab your viewer, keep them watching, and most importantly, convert views into leads.

Add to Calendar!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0];if(!d.getElementById(id)){js=d.createElement(s);;js.src=”;;fjs.parentNode.insertBefore(js, fjs);}}(document, “script”, “eventable-script”);

Video in HubSpot: A Step-by-Step Guide to Getting Immediate Value from the Latest Tools

When: Thursday, September 6 @ 1:00 PM ET

Where: Westin, Adam Room

Presenter: TBD

Whether you’re using HubSpot for Marketing, Sales or Customer Service, now is the time to go video. Join this session for a hands-on demonstration of how to use the latest tools for video in HubSpot. From adding calls-to-action (CTAs) to your videos, to tracking viewer analytics, to sending personalized video messages, this is your chance to see the latest tools in action and meet the experts face-to-face.

Add to Calendar!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0];if(!d.getElementById(id)){js=d.createElement(s);;js.src=”;;fjs.parentNode.insertBefore(js, fjs);}}(document, “script”, “eventable-script”);

How the IMPACT Sales Team is Crushing it with Video (and How You Can Too!)

When: Thursday, September 6 @ 2:15 PM ET

Where: Westin, Adam Room

Presenter: Tom DiScipio, IMPACT

Finding it difficult to stand out from the noise and build more personal relationships with prospects? So was the team at IMPACT until they went all-in on video. Learn exactly how the IMPACT sales team has embraced video as a core part of their selling process and how it’s changing their entire sales model. Find out what’s working, what’s not, and how to get your own sales team fired up to start selling with video.

Add to Calendar!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0];if(!d.getElementById(id)){js=d.createElement(s);;js.src=”;;fjs.parentNode.insertBefore(js, fjs);}}(document, “script”, “eventable-script”);

The video lounge is a can’t miss feature at INBOUND this year, and designed for marketing and sales teams who are serious about using the full potential of their video content.

Let us know in the comments below what exclusive session you’re most excited to sit in on, and what questions you’re dying to ask the video experts!

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Get Organized for Fall: How to Do a Video Library Audit

August can be a slow month. Your audience might be tuning out while they’re on vacation—not to mention that you and your coworkers might also be taking the opportunity for some well-deserved R&R. While you’re enjoying these last few slow weeks of summer, why not get a head start on your fall video strategy and do a video library audit?

In our first post in this series, we covered how to get your video library set up for success. Now we’re going to tackle how to do a periodic review of your videos—how to determine what content is still relevant and what can be archived or even deleted. And we speak from our own personal experience! We’re not sure if you noticed, but we here at Vidyard have a lot of videos…

…Like, a lot of videos.

In fact, we have upwards of 1,200 videos in ONE of our marketing-specific subgroups alone! Holy heck, you might be thinking. How on earth do you stay organized with that many videos?

The truth is, we haven’t always been the best at keeping our content organized. Our product has grown a lot in the last few years and our own content management practices lagged behind. We let things get messy. (And not in the fun, “take chances, make mistakes, and get messy!” Ms. Frizzle kind of way.)

It was time for a serious overhaul.

Clean all the things!

But before we went all Hyperbole and a Half on our video library, we needed a strategy.

Content Audit

The first thing we needed to do was get a handle on our video content. What did we still need to keep? What was safe to archive or even delete?

We started by creating an “archive” to host any content that was no longer live, but we still wanted to keep for our own reference. We knew we had some great old gems kicking around in our Vidyard library, and even though they might be a bit dated, we wanted to hang onto them in case we wanted to repurpose the ideas later on.

After we had prepped, it was time to sort! I’m more of a visual person, so I thought I’d represent my process in flowchart form:
Keep, archive, or delete?

For those following along at home, doing your content audit is as simple as repeating these steps for all your videos (or creating your own criteria—nobody knows your videos better than you). We kept track of our progress in a spreadsheet so we could work away at it whenever we had time. All in all, it took us a few weeks to complete. Don’t worry, we’ll wait for you.

Whew, now doesn’t that feel better?

If you haven’t already, check out Part 1 in this series for our top tips on keeping your content organized, searchable, and easy to resurface. Happy cleaning!

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