How to use Video in your Email Marketing Campaigns

Email campaigns are a great way to share your video content, but people are still a bit unsure about how to include video effectively. In this post I’ll share some tips and tricks to help everybody add the special sauce and really amp up their nurturing campaigns.
Use video in your email campaigns

The Top Question about Video in Email Marketing

A lot of people ask me “Ian, can I stream video playback in an email?”. The answer to this question is sort of. The image below outlines which email clients support video, but as you’ll notice, you have to be careful with this pie chart. Because the two major email clients (Outlook and Gmail) do not support video playback, you have to get a bit creative to give your readers an Interactive Video

Interactive video is a modern technology that allows video marketers to incorporate interactive elements like quizzes, forms, and links into video. Interactive elements can accomplish any goal, but commonly are used for generating leads, or gathering more information from prospects. For example, a lead form may be inserted into a video to allow viewers to submit their contact information for more info. Or a quiz can be added to a video to gather details on what the viewer is interested in, with the goal of linking to additional relevant content after the video is completed or building out their lead profile.

“>interactive video experience.

(Image courtesy of VideoEmail.com)

(Image courtesy of VideoEmail.com)

That said, here’s my 4 tips to work around the playback challenge and incorporate video in your emails:

1. Within your email, include an image from your video and put a play button over top of it to mimic the look of a typical Video Player